What are your top 2 recommendations to a brand that is building up its IP enforcement program?
The anti-counterfeiting industry is growing and evolving at an unprecedented pace; generating and using real-time data has become essential! Unlike the online sector, which is quite mature and developed, the offline sector requires vital innovation to improve its current performance. Indeed, less than 1% of counterfeit traffic is intercepted offline and small parcels are impossible to monitor for LEAs. Therefore,
1. Build a data-generating strategy that will enable you to unleash the full potential of your team's efforts;
2. Share data with the industry to exponentially amplify that potential.
By blocking small parcels containing counterfeit goods with logistics firms, in 2023 we have shared 1000+ repeating infringers with Brands.
How do you show your clients the value of brand protection?
“The proof is the catch”. Countercheck is the only technology used by logistics firms in Europe and beyond to support LEAs in bringing the 1% of parcels containing counterfeit goods to a much higher value. Despite only three years of activity, in all the hubs where we operate, we monthly intercept at least as many parcels containing counterfeits as were intercepted in an entire year. Additionally, we constantly share with right holders the list of infringers from cases involving their brand. Speaking of impact, we are now the primary data source for enforcement activities for multiple brands.
What’s your favorite famous or inspirational quote?
The anti-counterfeiting sector, with its continuous changes and evolutions linked to the technological progress of the online market, social media platforms, global logistics supply chains, etc... forces us to keep up by constantly trying new activities, strategies and projects. Spending a year, or even part of it, without evaluating, planning or starting new approaches can create irreparable damage to the image, reputation and, therefore, to the brand's revenue. I firmly believe that maintaining a curious and action-oriented mind is essential for success.
"Learning is not memorizing information, is changing your behaviour" - Charlie Munger (Berkshire Hathaway)
Contact info: pietro@countercheck.com
