ways to share information and resources, and collaborate to enhance IP protection and brands' experience with IP enforcement in Saudi Arabia. Future joint activities include areas such as small and medium sized enterprises, feedback on IP regulations and processes, among others.
"We are excited to work with Dr. AlSwailem and his team at the SAIP as we expand our partnership and international footprint," said Bob Barchiesi. "As Saudi Arabia works to diversify their economy, fostering and protecting innovation and IP will be more important than ever. We look forward to sharing our resources with national brands as well as facilitating greater communication between SAIP and our member brands."