The IACC was featured in a recent CNBC investigation, "Walmart’s Marketplace boom: How lax vetting came with identity theft and fakes." In both the article and embedded video, IACC President Bob Barchiesi stressed the importance of consumer trust and collaboration in fighting fakes (his interview begins at 11:47 in the video).
The story also spotlights the IACC Marketplace Advisory Council (MAC), our exciting initiative launched in May 2025 uniting brands, marketplaces, and payment providers to take collective action against counterfeits. Learn more about IACC MAC in our recent press release.
This coverage is the latest example of the IACC being sought out as a trusted industry voice on counterfeiting. From features in ABC, CBS, CNN, Bloomberg, and The Wall Street Journal to testimony before Congress and global industry forums, the IACC continues to lead the conversation on IP protection, advocating for stronger enforcement and driving cross-industry collaboration in the fight against fakes.
